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[Press] Comcast and Black Joy Parade Honor Leaders Making a Lasting Impact in the Bay Area

Updated: Mar 7

I was born to do this work. What inspires me is that I have to give back. What Comcast is doing through the Icons Among Us is phenomenal and invigorating.

Donald Frazier | BOSS CEO

A woman in a leather jacket handing an African American man an award for Icons Among Us
Figure 6: Policy advocate Donald Frazer (left) was honored at Oakland’s Black Joy Parade in February. Credit: Don Feria/Comcast

To celebrate the movement beyond the parade and festival, in 2020, Comcast joined forces with Black Joy Parade and introduced the “Icons Among Us” award, an initiative to recognize community-nominated local activists and leaders dedicated to being warriors for racial equality. Upon selection, each “Icon” receives a $5,000 contribution from Comcast to donate to a charity of their choice. Since 2021, 12 individuals have been awarded this recognition.

Comcast’s float in the Black Joy Parade procession featured the 2024 Icons: educator and activist, Shelene Huey-Booker; children’s advocate, Jameelah Hanif; and unhoused individuals’ advocate Donald Frazier. Each Icon is committed to igniting change and inspiring innovation within our communities.

A float behind a white truck with photos of icons among us on it in a parade
Comcast employees walking in the 2023 Black Joy Parade. Credit: Don Feria/Comcast

Donald Frazier is the Executive Director of the Reentry Providers Association of California and the CEO of Building Opportunities for Self-Sufficiency (BOSS). This organization was created in 1971 to help homeless, poor, and disabled people achieve health and self-sufficiency and to fight against the root causes of poverty and homelessness in the Bay Area. Thanks to Frazier’s leadership, BOSS is recognized as a social justice leader with housing, reentry, and violence prevention.

Frazier’s primary interests are in the development of policies and practices promoting socio-economic and educational advancement as essential components to uplift disadvantaged communities.


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